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This Year's Heroes: Labels Are For Jars

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Facts About the Labels Are For Jars Organization: 

  • Labels Are For Jars is an organization working to raise money for the Hungry in Lawrence, Massachusetts
  • Lawrence is one of the poorest cities in the United States and the poorest in Massachusetts
  • Lawrence has a population of 71,000 people, 27% of whom are below the poverty line
  • The combination of economic poverty and an unusually expensive housing market leaves many people in Lawrence without enough money to adequately feed themselves
  • Approximately 75% of school-age children in Lawrence qualify for government-subsidized food programs – meaning that three out of four children in Lawrence are at risk for hunger
  • An overwhelming 37 percent of children under age 18 in Lawrence live in households below the poverty line, as compared to 13 percent of children under age 18 statewide
  • Labels is the brainchild of a team that includes late-night funnyman Conan O’Brien, MLB All-Star Sean Casey, celebrated brand designer Mike Toth, and Father Paul B. O’Brien. The group launched Labels Are For Jars as a unique means of raising money to feed hungry people through the Cor Unum Meal Center.
  • 100% of the money donated to Labels Are For Jars directly goes to the Cor Unum Meal Center in Lawrence
  • The Cor Unum Meal Center arose from the vision of a group of men and women from St. Patrick Parish in South Lawrence who in 2001 were moved by compassion to respond concretely to the growing needs of the hungry in their city. After five years of research, planning, and the process of construction, their vision resulted in the completion of the Cor Unum Meal Center.
  • Cor Unum is a non-profit meal center located in South Lawrence that provides free, nutritious meals in a safe environment
  • The Cor Unum Meal Center serves hundreds of people at each meal, 365 days a year. Cor Unum has a small core staff and relies upon a wide volunteer base for the provision of all of its services.
  • $1=1 Meal
  • Hunger happens in communities all around Massachusetts, even if it is not always visible. Hunger is a reality in Lawrence, MA. Labels Are For Jars is helping to eliminate hunger in Lawrence.